What are some global trends in the beverages sector? Read on to learn.
In the existing food and drinks industry, there are many new customer trends and lifestyle movements that have been affecting the modern-day market. These days many customers are ending up being more influenced by mindful drinking and sober curiosity, leading to a surge in demand for low or no alcohol items and beverages. These days many dining establishments and bars have been adapting to cater for this by offering mocktails and botanical spirits, with a focus on special and fun drinks. Likewise, there has also been a great deal of emphasis on sustainability within the alcoholic beverages industry. The partner of the activist fund that has stakes in Pernod Ricard, for instance, would know that consumers are increasingly looking for locally sourced items. Similarly, the CEO of the parent company of Fuze Beverage would likely recognise the need for sustainable and health-conscious practices in the beverages industry.
The drinks industry is a growing business sector that has seen significant progress over the past couple of years. Shaped by a number of customer trends, beverage companies are currently being affected, by a worldwide focus on health and wellness. Functional beverages are an intriguing and contemporary development that is growing traction throughout global markets. These beverages aim to offer extra health benefits beyond standard hydration through the inclusion of added components such as vitamins, minerals and bioactive compounds. Examples of these beverages can include beverages for energy as well as prebiotic and probiotic drinks. Other trends that are growing in appeal consist of ginger shots and kombucha. Those in the beverages industry such as the CEO of the company that owns Kevita, for example, would concur that this shift towards health focused trends reflects an international health trend that is spreading through a number of markets.
Led by several exciting trends and global food influences, there are a couple of leading cafe drink trends which are leading the marketplace. With a focus on distinct and functional beverages, there are a couple of amazing new combos which are slowly making their way into worldwide markets. These days, matcha is becoming an increasingly popular substitute here to coffee. Acknowledged as a healthier caffeinated beverage choice, it is coming to be a popular choice and staple menu product across many coffee shops worldwide. Similarly, turmeric lattes have been popularised for their healing qualities, such as for being anti-inflammatory and helpful for digestion. Lattes, or milk-based drinks and beverages are also rising in popularity with trendy ingredients and flavours such as pistachio, making their way into popular coffee chains. It has also come to be more important for cafes to provide plant-based alternatives to cater for a wider variety of consumers. Though trends are continuously altering, it is necessary for coffee shops to remain informed and stay up to date with consumer demands.